There is no denying that the pandemic is rapidly transforming our worlds and in doing so it is exposing gaps, inequalities, and shortcomings in the systems we operate in. It is at the same time creating several opportunities for innovation. As designers and innovators, we are well versed in navigating through the noise, and hype to focus on real-world problems.
Stories are a great way to cut through the clutter and communicate effectively. When told in a compelling way, stories inspire and influence people to focus on the right problems, lead change, and design better experiences.